Selling on Amazon.ae and Noon

An operations course for people who sell physical products on Amazon.ae and Noon. It teaches the arithmetic and the process, and it never states a marketplace fee, commission, return rule or programme condition, because those change and belong in your own seller account. Instead you get fee tables to fill from your current fee schedule, and an Excel calculator that uses your inputs.

What is inside

• 7 lessons of 1,200 or more words: how the two marketplaces work for a seller and a readiness checklist; choosing and sourcing products with a landed-cost build-up; listings that sell, with checklists and a before and after example; pricing and fees, the full unit-economics build-up, break-even price and price floor; fulfilment and inventory, reorder point and safety stock arithmetic; orders, returns, reviews and account health; and tax, accounting and growth, including reconciling payouts and ACoS and ROAS arithmetic.
• An Excel calculator with 6 sheets (Instructions, Worked Example, Fee Tables, SKU Calculator, Payout Reconciliation, Checks) and 285 formulas. Example fees in it are made-up inputs and are labelled as such.
• Fee tables and listing checklists as Word forms.
• 42 workbook tasks with model answers (Word and PDF), 42 quiz questions with an explained answer key, a completion checklist (no certificate) and an 8-day plan of about 17 hours.

Facts it states 5% VAT, the registration thresholds and the 30-day window, and the VAT 201 due date. Import VAT, duty, fee VAT and who is the supplier in a marketplace sale are left as questions for your accountant. Product compliance is left as a verify callout. One short Arabic listing line is flagged as needing a native read.

Who it is for New and small sellers, and people who sell through both marketplaces and want to know which products make money after fees, returns and advertising.

Not affiliated with or endorsed by Amazon or Noon. The names are used only to describe the marketplaces; no logos are used.

What it is NOT: it is not legal, tax, immigration or accounting advice, it does not tell you what any rule, fee or deadline is for your case, it promises no result, and it leads to no exam or certificate. UAE rules change, so every rule outside a small set of well-established VAT and employment points is sent to the official source or your adviser. All companies and figures are made up. It is not affiliated with or endorsed by any government body, bank or platform.

Requirements: a PDF reader, Word or a compatible editor, and Microsoft Excel 2016 or later (or Google Sheets) for the calculator. Version 1.0, written November 2026. Single business use.